Bridal Shows - Should I Particpate?
It's true, not every wedding business is cute out to participate in a bridal show. The success of bridal show really depends on the personalities of people who are working the booth. Vendors need to be outgoing, friendly and welcoming to brides. If you love talking to people about your business and don’t have a problem speaking with strangers….then a bridal show is probably a great option for you!
Many different wedding professionals participate in bridal shows because they are a cost effective way to reach your targeted wedding customer base. Most bridal shows will bring in hundreds of brides, friends, and family members. These brides are ready to plan their wedding in its entirety, which means they are ready to book your services. All brides are at different stages of their wedding planning – some just got engaged and others just need to book the last few wedding vendors. Because bridal expos are the best way to reach potential customers, it is imperative wedding vendors get as much as they can from the bridal fair experience.
Types of vendors that participate in bridal shows; wedding venues or wedding reception locations, wedding photographers, bridal attire stores, grooms attire stores, wedding videographers, caterers, wedding officiates, wedding planners, décor and linen companies, videographers, DJ’s and musicians, rehearsal dinner locations, limos and transportation, makeup artists, cake bakers, florists, and much more!
For those vendors who have not been to a bridal expo, here is a description. At most bridal expos vendors will rent a booth (usually 10x10 or 10x8 in some locations). The price for booths can range from $695 to $395 , depending on the location. Each expo has a theme where vendors are encouraged to participate in by decorating their booth or corresponding with the colors! Vendors are encouraged to hand out information about their business and have a special prize at their booth that one or multiple brides can win. Brides love samples and give-a-ways so the more goodies you have for the brides the more traffic your booth will receive!
We send out a great information packet to each new bridal show vendor giving them tips on how to have a successful bridal expo!